Q: Why are you doing this?

A:  Having recently bought an engagement ring, I now understand how overwhelming the process can be. I also am well aware of the wide range of prices out there for diamonds, so my goal is to help everyone out there find the best quality diamond for the lowest possible price.


Q: If I tell you the type of diamond I'm looking for, will you help me find it?

A: Yes, absolutely. If you have an idea of what you're looking for, don't hesitate to email me and ask for some help--I'd be happy to help you find the perfect diamond.


Q: Why don't you include online stores like Tiffany's or Jared?

A: Well, simply because their prices just aren't good enough. The problem with these types of stores is that they are selling you a brand name moreso than a diamond ring.  But here's the important thing to remember: diamonds are not hand-made to various degrees of quality. They are a natural resource found all over the world. It doesn't matter if it's a "Tiffany" diamond or a "James Allen" diamond--the best diamonds are independently inspected and graded by GIA or AGS.  You are obviously more than welcome to make your own decisions, but if you check out their prices and compare them to the major online diamond retailers, you will find that there is no comparison.


Q: I clicked on a diamond price listing and the diamond was no longer available or the page could not be found. What gives?

A: The diamond market is extremely competitive and James Allen sells a lot of diamonds. People know a good deal when they see one, so when they see James Allen's prices compared to the others, it's an easy purchase. If you're looking to make a purchase, don't hesitate when you find a diamond you want.


Q: When I click on a diamond, the price is different from what you have listed, why is that?

A: Much like the gold industry whose prices change not just daily, but hourly, the diamond industry's pricing is ever-changing. The price today may not be the price tomorrow, and nothing can be guaranteed for more than a day. If you see a diamond you like, my advice would be to make your decision quickly.


Q: Why do you only list ideal cut diamonds in your pricing comparisons?

A: Because this is the single most important characteristic of a diamond. It is the deciding factor in determining a diamond's sparkle and shine--brilliance, as it's known. If you want the shiniest diamond with the most sparkle possible, you want to make sure you get an ideal cut diamond. The other C's (color and clarity) are important, but not as important as cut. And not to mention--to the naked eye there is very little difference between an E color and a G color, and between a VVS1 and VS2. You would need a jeweler's magnifying glass in most cases to determine the difference.

If you have a question that you'd like to see answered here, don't hesitate to email me and let me know!